LinkedIn marketing is content marketing, but content marketing does not mean that the more product ads you post, the better the effect. As a social platform, LinkedIn is more used to social interaction. If the company advertises frequently, it will cause resentment. Therefore, enterprises should grasp the frequency of product information release and combine it with some valuable industry content to be more readily accepted.
What kind of business is suitable for LinkedIn marketing?
LinkedIn itself has no threshold. Businesses and individuals can register for free. Both b2b and b2c companies can use LinkedIn to develop customers, especially b2b companies, such as machinery, accessories, handicrafts, etc., there is no specific statement of applicability, and its effectiveness depends on the marketing method.
How LinkedIn develops customers:
1- Profile is a basis for us to carry out LinkedIn marketing. Whether we want to add friends through LinkedIn or finally complete the conversion of an inquiry, customers will come to our profile to have a look, so if you want to make a good profile, you can do it through best Linkedin Profile Makeover Services. The first one is about headshots and background pictures. Suppose it is recommended in your profile to use an accurate picture that reflects professionalism. In that case, we can put some pictures that can reflect our industry or us in the background picture. Product images made. In addition, the content of the entire profile is perfect. We need to pay attention to the fact that we can use various media forms, such as pictures and videos, and it also supports PPT or documents.
2- Find customers through “people you may know.” There are three icons in the upper right corner of the LinkedIn page. The mailbox icon shows the private messages sent to you by your friends. The red flag icon shows who has passed your friend request and read your profile. The third icon shows people you may know. Inside are some friends in the same industry the system recommends based on the industry positions you fill by default. When you click in and see foreign customers in your industry, you can add them as friends.
3- Establish a LinkedIn company homepage and product area to find customers. LinkedIn can create a company homepage and publish products. If you use the company domain name as the suffix email, for example, if you are an ABC company, your email should be @ http://abc.comsome type. The company homepage must only be established when the webpage’s language is Simplified Chinese. Click “Company” in the information column in the upper left corner of the LinkedIn page, and a new webpage will appear, click to create a company homepage. Enter your company’s English name and the email address with the company domain name as the suffix, and click OK. Then go to your company email and click the verification link so that you will be on your company home page on LinkedIn.
4- Use keywords to search for customers. Different industries have different keywords. If a foreign trader is engaged in clothing accessories and the main product is T-shirts, you can directly enter T-shirts on LinkedIn to search for customers.
Summary: The above content is what you need to know today about how to find customers on LinkedIn. Here, I want to remind everyone that when adding friends, you must have goals and don’t add a lot of people, which will be detrimental to yourself.
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