If you want to make a big sale, you must have a complete, easy-to-use, and well-organized website. But modern websites are for more than just businesses that sell to consumers. More and more B2B companies are learning that a web store’s conversion rate goes up when it looks nice and is easy to use. Often, the key to e-commerce success is good B2B website design.
So here in this post, Creatix9 US, the top CMS web development and B2B web design company, will dive into the make your B2B site look better and its importance.
Why Is It So Vital To Have A Good B2B Website Design?
Your customers choose you because of how you treat them. Make their stay with you entertaining, easy, and smooth.
So, providing excellent online service is crucial. B2B (business-to-business) e-commerce is more common than B2C, yet your B2B customers are still consumers in their leisure time.
Consumers can buy brand-new items on Amazon on Sunday and visit your website early on Monday to purchase spare parts, coffee, or other necessities. Your e-commerce customers’ expectations rely on their personal experiences.
If people don’t like your website, they may not buy anything or give up searching!
As per the study, 56% of people would only trust a business with a website. This illustrates that a b2b website is essential for gaining client confidence and reputation. If you regularly publish keyword-rich, exciting content, Google will rank your site best.
Start The Ways Of Making A Good Online Store
The way your online store looks must keep up with what customers want. You can make your web store more friendly and up-to-date using a few different strategies.
Creatix9 US put together a list of tips and best practices for B2B web design to help you get closer to your clients and focus on user experience and conversion.
1. Improve The Way Your Products Look And The Way Your Photos Look
Photos that are stretched, blurry, have big file sizes, or need more product photos. You have seen it all. If you want your content pages to load quickly, use high-quality images that are manageable. By doing this, you’ll improve the way your online business works and how people use it.
So, here are some things you should do:
• When using full-page banners, balance size and quality by compressing your graphics. Adobe Photoshop is undoubtedly the most professional design software, but it also costs a lot. Also, you can perfectly compress your photos with inexpensive tools like Luminar or Affinity Photo.
• Take the time to photograph your goods. Customers are more likely to buy something if they see what it looks like. Customers who always order the same thing must stick to this rule. The picture of the product makes it more appealing the better it is. Many psychological factors, such as a subconscious sense of safety, affect the conversion. When they buy something from you, your customers want to be sure they’re getting the right thing.
2. Make Pages That Change By Putting Together Different Content Blocks
To make your pages, you combine content blocks like building blocks. You can use them for newsletters, Twitter feeds, and text and video content blocks.
To offer a great e-commerce experience on your website, you need to mix and match your content blocks. Customers can get fed up quickly with pages that are mostly white, have no color, and don’t have any pictures.
Comparing the different types of pages makes it easier for customers to tell them apart. Also, it gives your pages life and makes your company’s goods look better.
3. Make A Conversion Path That Works Well And Use The Right Colors
Color can help customers find your online store’s most important pages and paths. Everything starts with contrast. For instance, a light button on a light page or dark text on a dark image won’t stand out. Give relatively unimportant calls to action (buttons) a neutral color. If you want someone to click the button, make it stand out.
Do you want to sell a lot of your products? Lastly, you can sway your customers as they walk to the checkout by giving all the essential buttons the same eye-catching color. The term for this is “conversion path.”
Your organization might have a style guide. When choosing a color scheme for your e-commerce website, pick the most eye-catching colors from your company’s style guide.
If your style guide has no bright colors, add some or change it to get more people to buy online.
4. Make It Easy For Clients To Explore Your Products.
Does your e-commerce site’s main menu have too many categories, subcategories, brands, and other things? So it’s hard for your customers to find the products or pages they want. How can you solve this problem? Just keep everything simple, that’s all!
Here are some tips to make your product catalog easier to use:
• If you have too many items on your main menu, you might want to group them to make reading easier. Do you need to talk about ten different kinds of tires? Or do your customers need to know more than “tires” to realize they need to go there to find the right tire?
• Leave out the less important ones.
• Create a unique landing page or product carousel to draw attention to seasonal sales, popular items, etc.
• Think about making more e-commerce sites if you have too many products, sell to both B2B and B2C customers, and have products with different uses. This will allow you to give your customers more helpful information.
5. Ask Your Audience What They Think About The Way Your Website Is Set Up
Successful e-commerce businesses tend to have customers who enjoy using them. Even though companies sometimes think they know what their customers want and how they act, businesses probably don’t. The truth can only be found by asking customers what they think. Ask questions like:
• How do you find things?
• Say why you would or wouldn’t use an online store or customer portal.
• What qualities make you want to buy things online?
Being a business-to-business company gives you the clear advantage of being able to work well with your clients. Send out a survey, call ten clients, or get them all in a room for a feedback session. The results will significantly affect how you design your e-commerce website.
Conclusion
You can quickly achieve most of these tips through software built for making B2B web design stores more appealing and functional. In Creatix9 US, they give priority to providing more decent yet extremely fascinating web design options for their B2B customers.
Moreover, besides web design, they also offer corporate branding services like logo creation or digital marketing.
Contact them now if you wish to be a Creatix9 US client known for its e-commerce website design, CMS web development and corporate branding services.
